Observations from London and the Natural & Organic Products Europe fair

Engelhardt’s product developers regularly visits various fairs around the world to gain inspiration for new products to the Nordic market.

Last time we were in London and visited the Natural & Organic Products Europe Fair. Natural & Organics Europe is Europe’s largest trade fair for natural and organic foods, with over 700 exhibitors. The exhibits are mainly products ready for the store shelf, but there are also a few ingredient suppliers.

Looking at dry mixtures, which Engelhardt is a leading producer of in Sweden, there was a wide range of products in different segments. Among other things, breakfast products. Everything from porridge, which is a sustained strong trend in Britain, to muesli, toppings to pour on the yogurt  and smoothie mixes of different kinds.

Within the health and well-being segment, there is a great focus on vegetable proteins and protein mixtures. Either natural or flavored and sweetened with, for example, coconut sugar instead of high intensity sweeteners.

Crack bread with different ingredients and exciting baking mixes for muffins and brownies were a few of the products you could see in the bakery segment. The trend of coconut in all possible forms and omega 3-spotted chia seeds in different types of blends is still in place.

But the trendiest right now is turmeric. Turmeric is found in all of the above product types, and of course, in addition to these. How about a chocolate or coffee-drink powder topped with turmeric? Maybe it would be something for your company?

Did you  know that Engelhardt offers tailored solutions? Contact us if you are curious about what we can do for you!